Benefits of Multilingual Subtitles
Multilingual subtitles offer a cost-effective solution to the expensive production of multilingual media projects. It allows you to distribute unique video content, tailored to any number of international audiences without having to pay the costly expense of multimedia production.
International business opportunity arisen but no multilingual material? No problem! Subtitles can be a speedy alternative to reproducing your promotional, educational or informative content for each individual audience and is especially useful if you require multiple languages.
Whether it be for internal education purposes or external distribution, offering videos with multilingual subtitles allows more people to receive the intended message correctly and encourages the viewer to be more engaged. For employees, providing training videos in native languages helps ensure your company is on the same page and encourages the retention of disseminated information. This also applies to Zoom or Teams calls where live captioning will improve comprehension. For your customers, it goes without saying that you are unlikely to stop and watch an advert in a language you do not understand. So, after going to all that effort to produce stunning promotional content, adding multilingual captions is a no brainer!
Reach & Traffic
When publishing videos online, search engines cannot process the audio and therefore any information shared in this format will not contribute to SEO. However, it is a misconception that this renders videos useless for Search Engine Marketing. Simply by adding subtitles to your video content transforms your audio to readable text that search engines will recognise, boosting your ranking and subsequent website traffic. Furthermore, when these subtitles are translated into multiple languages, your reach multiplies instantly improving your international SEO chances.
Having subtitles makes your content relevant for a wider audience. Multilingual captions aid further geographical accessibility, but also promotes inclusivity and enables people who are deaf or hard of hearing to consumer your content too. Subtitles allow your audience to watch your videos on a noisy train and enable language learners consumer information that is too fast as audio alone. Whatever the reason, subtitles will help you reach and retain customers simply by providing them a choice.
If you’re new to translation or just curious about how it about it how could help your business, get in touch for a chat with one of our experienced project managers. We offer translation services in all major world languages and are committed to sourcing qualified and professional linguists for even the rarest of languages. Regardless of language, industry, or project, we speak your language.